Ultimate Sevens has unveiled the six club kits for its inaugural championship, with Reebok bringing each franchise’s unique identity to life ahead of the competition’s launch at the start of September.
The new-look jerseys were officially revealed today, with replica shirts and baseball caps now available to supporters, while a limited-edition collection of Club Vector Jackets will be available for pre-order very soon.
The six clubs will compete in a radically different sevens competition, with men’s and women’s teams united under the same club crest and kit as Ultimate Sevens looks to create a new club-based model for the sport.
Produced by Reebok, the kits have been designed specifically for the demands of elite sevens rugby, using lightweight, moisture-wicking performance fabric designed to allow players maximum freedom of movement.
But the jerseys are about more than performance. Each has been created around the individual identity and story of its club, with Ultimate Sevens working alongside Reebok and Nomad Studios to establish six distinct visual identities representing different global rugby regions.
Ultimate Sevens Championship: Dates, fixtures and venues
The inaugural championship will take place across four consecutive events in September 2026, travelling between Wales, France and England. Each club fields both a men’s and women’s team, with the competition culminating in a Grand Final in London.
Date
Event
Venue
City
Saturday, September 12
Round 1
Cardiff Arms Park
Cardiff, Wales
Friday, September 18
Round 2
Parc des Sports Aguilera
Biarritz, France
Thursday, September 24
Grand Final
Gtech Community Stadium
Brentford, London
The Grand Final will bring the championship to London on September 24, with the six franchises competing on the final day of the season.
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Albion Athletic represents the traditions and heritage of English rugby, with its identity built around a sense of history, legacy and relentless pursuit of excellence.
The club's narrative is rooted in the idea that rugby “pumps through the veins of England”, with the kit designed to embody a team that values precision, preparation and execution. Albion Athletic's message is simple: “Every move rehearsed. Every pattern owned. Every moment earned.”
The result is a club identity centred on English rugby's traditional strengths, while placing them into the faster, more modern environment of Ultimate Sevens
Head Coach: Shannon Fraser
Men’s marquee players:
Charlton Kerr – England Sevens – Captain during the 2025-26 SVNS season.
Tristan Leyds – South Africa Sevens – Olympian; Men’s SVNS Player of the Year 2026.
Women’s marquee players:
Isabella Nasser – Australia Sevens – Women’s SVNS Dream Team of the Year 2026.
Abbie Brown – England/Great Britain Sevens – Two-time Olympian; former Great Britain captain.
Atlantic Novas – ‘Bright. Bold. Blazing’
The Atlantic Novas bring a distinctly North American flavour to the championship, with their identity centred around innovation, speed and technical excellence. Their philosophy is to “light our own trail”, with the club promising to burst into every game and move as one.
The Atlantic Novas are positioned as a technically brilliant and strategically smart franchise, with their kit designed to reflect that modern approach.
Their mantra – “Blazing bright. Moving mercilessly as one” – provides the foundation for a bold visual identity intended to stand out both on the pitch and among the supporters.
Head Coach: Kelly Brazier
Men’s marquee players:
Lucas Lacamp – USA Sevens – Olympian; leading try-scorer and driving force behind the USA attack.
Stephen Tomasin – USA Sevens – Two-time Olympian; more than 70 SVNS tournaments.
Women’s marquee players:
Krissy Scurfield – Canada Sevens – Olympian; member of Canada's silver-medal-winning Paris 2024 squad.
DID YOU KNOW? Kelly Brazier is the first player, male or female, to win two Rugby Sevens World Cups and two 15-a-side Rugby World Cups. Her trophy cabinet also includes Olympic and Commonwealth gold medals, making the Atlantic Novas head coach one of the most decorated players in rugby history.
Clan Taran – ‘Feel The Thunder’
Clan Taran brings together the rugby traditions of Wales, Ireland and Scotland, with its identity drawing heavily on the shared heritage of the ancient Celtic rugby nations.
The club's narrative focuses on something ancient being transformed into something powerful – “Something that sparkles. Something that crackles.” The name and identity are built around collective strength rather than individual stardom.
“No individual above the team. No moment too big.” That ethos is reflected in the club's visual identity, with Clan Taran designed to feel imposing, energetic and unmistakably connected to the Celtic rugby traditions it represents.
Head Coach: Philip Snyman
Men’s marquee players:
Roderick Solo – New Zealand Sevens – All Blacks Sevens star and renowned hard-hitting forward.
Shilton van Wyk – South Africa Sevens – Olympian; Men’s SVNS Dream Team of the Year 2026.
Women’s marquee players:
Jazmin Felix-Hotham – New Zealand Sevens – Paris 2024 Olympic gold medallist.
Heidi Dennis – Australia Sevens – 2026 SVNS Series winner.
DID YOU KNOW? Clan Taran head coach Philip Snyman was part of the South African sevens side that won Olympic bronze at Rio 2016, before going on to help the Blitzboks claim three World Series titles and a Commonwealth Games gold medal.
Foudre Bleue – ‘Light It Up’
French flair takes centre stage with Foudre Bleue, whose identity is built around attacking ambition and unpredictability. The club promises to “strike” rather than wait, combining refinement with recklessness and embracing a style built around creativity.
“We play with flair. Not because we have to, but because we can’t help it.”
That attitude sits at the heart of the Foudre Bleue brand, with the kit designed to reflect a team that intends to play on the front foot and embrace the freedom of sevens rugby. Their message is clear: “We charge as one. Leaving nothing standing.”
Head Coach: María Ribera
Men’s marquee players:
Antoine Zeghdar – France Sevens – Paris 2024 Olympic gold medallist.
Paulin Riva – France Sevens – Olympic gold-medal-winning captain; Men’s SVNS Dream Team of the Year 2025.
Women’s marquee players:
Valentine Lothoz – France Sevens – Experienced French international who has brought her skills from 15s into the sevens environment.
Carla Neisen – France Sevens – Two-time Olympian; Tokyo 2020 Olympic silver medallist.
DID YOU KNOW? Foudre Bleue head coach María Ribera has coached at the very highest level of women's sevens, including leading Spain's national programme, ahead of moving into the Ultimate Sevens project.
Pacific Current – ‘See Us Rise’
Pacific Current's identity is built around collective energy, purpose and the deep rugby culture of the Pacific region and Australia. Rather than focusing on individual stars, the club's story centres on the power of the group.
“This is in our blood. We’re driven by purpose. Defined by the collective. Bound by something bigger.”
The Pacific Current identity is designed to represent strength that may not always be visible immediately, but which becomes impossible to ignore when it breaks through.
“Strength beneath the surface, brilliance when it breaks through.”
The kit therefore forms part of a wider narrative around unity, shared purpose and the explosive energy associated with Pacific rugby.
Head Coach: Crystal Kaua
Men’s marquee players:
Henry Hutchison – Australia Sevens – Three-time Olympian; Men’s SVNS Dream Team of the Year 2026.
Terio Veilawa – Fiji Sevens – Olympic silver medallist; Men’s SVNS Dream Team of the Year 2026.
Women’s marquee players:
Maddison Levi – Australia Sevens – Two-time Olympian; Women’s SVNS Dream Team of the Year 2026.
Reapi Ulunisau – Fiji Sevens – Two-time Olympian; Women’s SVNS Dream Team of the Year 2026.
DID YOU KNOW? Pacific Current head coach Crystal Kaua guided Chiefs Manawa to the inaugural Super Rugby Aupiki title in 2022, subsequently taking the side to two more finals before this move into sevens coaching.
Sol Feroz – ‘We Bring The Heat’
Sol Feroz completes the six-club line-up with an identity inspired by the Iberian and South American rugby regions.
The franchise is deliberately positioned as a new force – one that refuses to simply follow established traditions.
“We’re not here to follow tradition, we’re here to break through it.”
The club's branding embraces heat, energy and momentum, with Sol Feroz promising to attack the championship with an unapologetic sense of ambition.
“Fired-up from the first whistle, our hearts ablaze.”
The kit reflects that philosophy, giving Sol Feroz a distinctive identity designed to stand apart from the more traditional rugby aesthetics of some of its rivals.
Head Coach: Paco Hernández
Men’s marquee players:
Manuel Moreno – Spain Sevens – 37 World Series appearances; Men’s SVNS Dream Team of the Year 2025.
Luciano González – Argentina Sevens – Two-time Olympian; Men’s SVNS Player of the Year 2025.
Women’s marquee players:
Jimena Blanco-Hortiguera – Spain Sevens – One of Spain's most exciting young playmakers.
Thalia Costa – Brazil Sevens – Two-time Olympian; Women’s SVNS Player of the Year nominee 2025.
DID YOU KNOW? Sol Feroz head coach Paco Hernández has worked as both a player and a coach within Spain's men's sevens programme and arrives at Ultimate Sevens having also been involved with the Bengaluru Bravehearts in India's 2026 Premier League Rugby.
Reebok brings the clubs to life
The six kits form part of a wider commercial partnership between Ultimate Sevens and Reebok, which has been appointed the championship's Official Kit Partner and first Playmaker Partner.
Reebok has overseen the design and production of the on-field kits, training apparel and supporter merchandise, as well as operating the Ultimate Sevens online store. The jerseys are being retailed at £60 for adult sizes and £45 for youth sizes.
John Carden, CEO of Sports Hub Group, Reebok's Teamwear Partner, believes the competition represents an ideal opportunity for the brand.
“Ultimate Sevens represents exactly what Reebok stands for: bold thinking, fearless design and the ambition to push sport forward. From day one, we’ve been proud to play a major role in bringing the vision for this tournament to life. Reebok has led the journey across kit design and development, distribution and e-commerce website development, helping shape how Ultimate Sevens looks, feels and connects with fans from the very beginning.
“This is about much more than putting a logo on a shirt; it’s about bringing Reebok’s global sporting heritage, design expertise and commercial capability to an exciting new chapter in rugby.
“We’re incredibly proud to be the Official Kit Partner of Ultimate Sevens and to be part of the tournament from its very beginning. We believe this is the start of something special, and we can’t wait to see the players competing in Reebok and supporters around the world wearing their nation’s colours from day one.”
Ultimate Sevens Managing Director Barney Pascall added:
“Seeing these kits come to life is a huge moment for us. We have built each Club identity from the ground up, creating six distinct stories rooted in the global rugby regions they represent, and designed to give a narrative for fans to get behind.
“Partnering with Reebok has allowed us to translate those identities into a performance range built for the demands of the Championship, worn by both our men’s and women’s players, and a lifestyle range that lets fans wear the Clubs their way.
“Reebok’s design and manufacturing expertise has helped us bring these Clubs to life on the biggest stage, and we can't wait for fans around the world to make these colours their own.”
Ultimate Sevens launches in September 2026, with events taking place across Cardiff and Biarritz before the Grand Final at Gtech Community Stadium in Brentford.
Six clubs. Six identities. One championship. The kits have now given the competition its visual identity. Next comes the rugby.
