Prop Joe Marler criticised the decision, calling its claims of appealing to new fans as "dross."
Unable to secure a deal with traditional TV channels, the rights for the match were acquired by RugbyPass TV, a streaming service that will offer the Test match for free online via their website and app. RugbyPass has been owned by World Rugby since 2022.
The fixture is set for 6:50 am on June 22 and marks the first-ever Test match between England and Japan to be played in Japan, with England facing their former head coach Eddie Jones.
RugbyPass, in a statement, said the deal "reflects World Rugby’s ongoing strategic commitment to broaden rugby’s audience," to which Marler responded on X: “It’s dross!”
He has since deleted his comment.
England Rugby Marketing Director Ewan Turney said: “This is an exciting partnership with World Rugby to enable all fans in the UK and Ireland to watch this historic match for free.
“We know that younger audiences are gravitating towards streaming platforms and fans are watching matches on a multitude of devices so we have chosen this free to air route.”
Joe Marler’s rugby sh**list includes former England teammate
England prop Joe Marler is never afraid of sharing an opinion or two - especially when it's about someone he doesn't particularly like.
#1.Sir Clive Woodward
Woodward tore apart Eddie Jones' side during a webinar, slamming Marler and fellow prop Dan Cole for their behaviour in a press conference prior to the loss against South Africa back in November. This wasn't the first time the 2003 World Cup-winning coach called out the prop.
After reading an article on the Rugby Pass website highlighting Woodward's comments, he tweeted him directly, saying: "Change the record Sir Clive - you should be grateful you can 'milk the cow' for another 3 years."
In a series of tweets sent directly to Folau, Marler attached pictures and GIFs of men kissing, in a display of defiant humour which was praised by fellow players and LGBTQ fans alike.
On selecting Folau as his fullback, Marler commented, "On the night out, after we had played our match on the Saturday, I'd take him out in Brighton to The Blue Oyster... a couple of clubs."
#3. Marland Yarde
The winger dramatically left Harlequins in 2017 to join Premiership rivals Sale Sharks in an unusual mid-season move.
Marler said: “I hadn’t spoken to the bloke in 18 months,
“I’d lost the plot with him a good while ago. And let him be, let him do his own thing, because I’d given up on it
“He’d made the decision that he wanted to leave…you know, all the best to him. I wish him all the best. I don’t wish nastiness upon anyone.
“He’s one of those to just leave, as he won’t change in my mind. Me and him just don’t get on.”
#4. Marcos Ayerza
Both players were red carded by referee Wayne Barnes, who saw the incident unfold right in front of him, with Leicester prop Marcos Ayerza head butting Marler, who then retaliated with a few seemingly well placed punches in 2011.
#5. Gavin Henson
These two have history. Henson was ruled out for a number of weeks in 2016 after Marler clattered the Welsh Prince off the ball.
The England prop was returning to rugby after a troubled 2015-16 season, that prompted the loosehead to take a break from the game in the summer missing England's historic 3-0 whitewash of the Wallabies Down Under.
A story from Marler's book shows the ego of Henson in 2005 was off the scale. Being told to hurry up with his hair by his captain Gareth Thomas, the playmaker showed his skipper little respect.
Henson's reply to Thomas was: “Alf, your mother and father have come to watch you play today, but there are 72,000 out there who have come to watch me.”
QUIZ: Name every Six Nations player to be sent off since 2000
G'day rugby aficionados, Steve here, and we've got a ripper of a quiz lined up for you today.
We're delving into the nitty-gritty of Six Nations history, focusing on those moments when the ref brandished a red card and sent players marching off the pitch.
It's a real head-scratcher, mate! So, grab your favourite brew, cozy up in your lucky armchair, and let's see if you've got the goods to name every Six Nations player who's been given the old heave-ho since the turn of the century.
This one's a corker, so let's get stuck in and separate the true-blue rugby brains from the weekend warriors.
RugbyPass TV will be the exclusive broadcast destination in the UK & Ireland for fans wishing to watch England take on Japan 🔥 #rugby#RugbyPassTV
Watch for free on - bit.ly/3yHZYXB
Change the record Sir Clive - you should be grateful you can “milk the cow” for another 3 years 💤 @CliveWoodward
RugbyPass
@RugbyPass
"It was like Laurel and Hardy. I know they [Cole and Marler] are on the bench but this is 48 hours from the World Cup final... it wasn't larking around - it was embarrassing"
- Clive Woodward pulled no punches in a recent webinar 🥊
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